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TOTAL PARCO PAKISTAN LIMITED
 
TOTAL PARCO PAKISTAN LIMITED (TPP) was incorporated as an unlisted public company on 8 November 2000. It is a joint venture between TOTAL (formerly TOTALFINAELF) (TOTAL: 60%) and PAK-ARAB REFINERY LIMITED (PARCO: 40%).


TOTAL is a top-ranked international oil group with a large number of production & marketing businesses in the oil, gas and chemical sectors. TOTAL’s oil & gas production of slightly more than 2.1 million barrels of oil equivalent per day is supported by proved reserves of more than 10 billion barrels of oil equivalent and a portfolio of geographically diversified assets. The group is Europe’s leading refiner and petroleum product marketer, with interests in 27 refineries and a network of about 18,000 service stations mainly in Europe & Africa. The activities of Atofina, TOTAL’s chemical segment, encompass petrochemicals, intermediates and performance polymers, as well as specialty chemicals focused on technologies for rubber processing & coated products.


PAK-ARAB REFINERY LIMITED (PARCO) is jointly owned by Government of Pakistan and Abu Dhabi Investment Company of the Emirates of Abu Dhabi. The company has transformed from primarily a Pipeline company to a Pipeline, Refinery and a Marketing company as its mid-country refinery was commissioned in September 2000 with annual capacity of 4.5 million M/Tons (100,000 barrels per day). The pipeline system has throughput capability of 6 million M.Tons and has flexibility to transport crude-cum-products through the same pipeline. The company is also engaged in marketing petroleum products and has also been exporting surplus Mogas. In addition, PARCO is a majority shareholder in the under construction white oil pipeline project.


Principal activity of TOTAL PARCO PAKISTAN LIMITED (TPP) is oil marketing for which purpose an oil marketing license has been issued by Ministry of Petroleum & Natural Resources in January 2001. The head office is in Lahore. Management of the company is with TOTAL. Initial investment for setting-up retail network will be USD20 million. TPP will make its best endeavors for optimization in investment without compromising on any of the high standards that it has set for itself. The company plans to develop 30-35 sites each year to have a network of about 450-500 retail outlets in 15 years time. In addition, the concept of Mobile service station has been developed & will be enlarged to cover remote areas, agriculture users & mandi towns. Main objective of the company will be to give continuous best possible service & guarantee quality and quantity to all parties concerned.

The marketing activities of company are spread to all sectors of industry, from retail outlets to industrial sales. Its broad products portfolio and the planned nationwide network will give the company a large and diverse customer base with leading market share positions for all major products. First TPP petrol station was inaugurated just before close of 2001 in Sargodha and by May 2003, it has a network of 35 stations with average throughput of over 500m3/station/month. The company plans to have 65 stations by December 2003. Whole of its fleet of about 100 trucks is equipped with satellite tracking system.

TPP’s customers are and will be the foremost beneficiaries of its innovative marketing approach. Its petrol stations will in addition to being of international standards will also be fulcrum of care and trust for the customers. The company believes that its main asset is its customer and it’ll take optimal care of them to be granted their valuable trust. The company took lead towards supplying high quality products by launching Hi-Super, premium quality Mogas. International standard shops are being set up at our outlets to effectively cater customer needs, setting-up mobile quality unit, introducing diesel filters, implementing care champion scheme for staff working at retail outlets are only few of the other initiatives taken by TPP which underline its customer care & trust policy.

Infrastructure investment will be done in a phased manner and will be linked to growing needs and economics. Possibility of optimizing existing infrastructure will also be looked into. The company is in process of reviewing economics of investments in infrastructure either directly or indirectly.

TPP endeavors to contribute to the efficient and properly managed utilization of all sources of energy and products that it provides through its activities. It takes into account the needs of today’s consumers and interests of future generations through an assertive policy of continuous improvement and environmental protection that forms part of its strategy of sustainable development, while at the same time contributing to the economic and social development of country. These principles underpin the ongoing drive to pursue growth and thus create value for shareholders, customers and employees alike.

In both its everyday activities and its long-term strategy, the company strives to integrate and balance the economic, social and environmental responsibilities necessary for sustainable development. The company’s commitment to sustainable development reflects above all a state of mind. It is an integral part of our corporate culture to strive for growth while remaining attentive to the needs of society at large and adopting a far sighted strategy. This commitment will guide the company in managing the risks and opportunities related to its operations and in developing new business activities, in order to create value for its shareholders and all other stakeholders. HSE remains a top priority for the company and to achieve HSE objectives, driver trainings & assessments have been conducted. Only contractors who measure up to HSE standards have been selected. HSE standards have been defined & implemented at all retail outlets and audits are being conducted in all areas to ensure that implementation is in line with defined objectives. Particular attention is devoted to the transportation of our products, whether by sea, rail, road or pipeline.
As part of the international Group, the company strives for harmonious integration of its ongoing and new activities into host communities. Genuine dialogue with all parties concerned is an essential element of this endeavor.

TPP has the human, technical & financial resources required to pursue sustainable, profitable growth. The management is fully confident of gradually making TPP a major player in Pakistan.